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I actually just heard a story of two friends who started a business and knew each other for 25 years, and sure enough, they started the business, money gets involved, the relationship fell apart, and the business partnership dissolved. The New York Sports Club owner announced plans in January to buy Flywheel, but it scrapped the deal in April as COVID-19 roiled the industry and shut down gyms around the country. Ruth Zukerman: Yes, of course. Tap it back.. You described some of them. Nice. Mike: Thats a nice transition into the industry as a whole. Sheila shares an early investor with Interos, Nick Beim! Thats just a simple thing that I learned from dance class. So Im curious how you think accessibility can be incorporated into the wellness industry and boutique fitness particularly. Because I think we tend to glorify entrepreneurship as its a no-brainer, must do, dont look back. The major reason that people started to feel comfortable connecting with me, because I can only speak for myself, was because of my willingness to be vulnerable in front of people. Ruth's mailing address filed with the SEC is C/O F45 TRAINING HOLDINGS INC., 3601 SOUTH CONGRESS AVENUE, BUILDING E, AUSTIN, TX, 78704 . This is important. So that was really what I drew upon the most in terms of my leadership style. This is a personal favorite. So I had a gym membership at what was the Reebok Club on the Upper West Side of Manhattan at the time. And I find it interesting to myself that it took me a long time after divorce to really settle into a relationship with a man. You described some very key moments in your childhood as being pivotal to the successes and challenges and the obstacles you ultimately overcame both personally and professionally. And again, at that moment, I had no idea what a huge part my experience with dance would play in my future career. Because Ill top that offer, and we really want you to be here as just an instructor. And I dont even think I turned around, and I left. Mike: So we have one last thing to do, which is somewhat of a tradition here called the Lightning Round. She was one of the original three co-founders of SoulCycle. There was something about dancing that just made me feel great. Ruth Zukerman is the original co-founder of SoulCycle and Flywheel, both wildly successful companies that innovated the studio cycling movement . Mike: And you describe a scene where you were at his bedside, and he said to you that, and I quote, Im ready to go. Theres no question that people are waiting longer these days. I went to Mount Holyoke College because they had a great dance department and it was a strong school academically. With the amount of choices out there which you just spoke about, its very different. I needed a salary. I was a fish out of water. That was the start of SoulCycle in 2006. So in retrospect, when I look back, it made sense that I got so addicted to dancing because it became my way of expressing myself without words, without a voice. I was there until 2009. A podcast that I love thats actually done by a friend of mine is called The Shrink Next Door. Its an unbelievable story. You can find her LinkedIn profile here, twitter here. She is currently Flywheel's Creative Director and continues to teach several sold-out classes every week nationwide. Its that resilience that allows us to pursue and persevere. Ruth Zukerman: You like to do this in person? Ruth Zukerman is the cofounder of SoulCycle and Flywheel and the author of Riding High: How I Kissed SoulCycle Goodbye, Founded Flywheel, and Built the Life I Always Wanted. Because it wasnt that you went out, you raised a lot of money, you figured it out. But I was intimidated and didnt know if I could really get myself in there by myself and try it, but I did. I think its so rare to see someone as successful as you talk about how important it was, and Im also a big proponent of mental and physical fitness. His success has come from the rising of hard work. Mike: Would you prefer if this was an interview on bikes right now? Ruth Zukerman discovered spinning at a difficult crossroads in her life, and she was thrilled when it turned into her next entrepreneurial endeavor: opening her own spin studio. Mike: Going right there to that moment in life where you describe being divorced with two young daughters; I think they were 6 years old; is that right? Mike: Going into Flywheel, youre now at a point where youve pioneered spinning and spin classes and that sense of community, and youve built a brand around it once. And we learn an enormous amount with every decision we make along the way. And I wanted everyone else to have the same chance to empower themselves. Its just always reminding myself of the importance of the mental component as well as the physical. Ruth Zukerman used her heartache-at the death of her father, the end of her marriage, and the dissolution of her first business partnership with SoulCycle, as the inspiration to reinvent herself. Ruth Zukerman: Honestly, Mike, I had no idea. At 51, she co-founded a new business, the highly successful Flywheel, and built the life she'd always dreamed of. Im sure youve all read about it, and its part of the reason for their success. In addition to making more money each day, Ruth Zukerman is becoming more and more well-known by the day. We need to think about and ask ourselves, What do we want to do? Mike: If its all right, can we just jump right in? I love to reinforce for people that those are the moments where we get stronger, because failing is part of life. bag9 ! Ruth Zukerman, Cofounder of SoulCycle and Flywheel. With SoulCycle and Flywheel, I was in a classroom last week that had a very interesting discussion around the place in society for brands that make you feel a certain way. I was at Flywheel through the acquisition in 2014, and I left in 2018. And the reality was it was still very early in the industry, and there were no other boutique businesses at that point. Ruth Zukerman: Im going to give you two anecdotes on that. There are people in all of our lives where they demand something that we feel we have to go uphold. So when I look back and look back at my leadership style, I think, Well, what was my leadership style, and where did it come from? The truth is my biggest experience was being a mom. I mean, we signed the lease, and it was after we signed the lease that the landlord said, Oh, by the way, no signage. And we thought, Oh my god. Mike: When I wrote these down, I actually couldnt remember who said what, so I had to go back. We met when she was starting her business in the mid 90s. Look, in spinning, were seeing about the success of Peloton. Peloton sued Flywheel alleging the company copied its technology used to create the in-home bikes. Ruth Zukerman: I mean, it was part generational I would say for my mother. I still get really upset and angry when I think about it. We want to share them with everybody else. And were actually friends. And it was just about making it personal and making people feel noticed. I decided at a pretty young age that I wanted to become a professional dancer. It was an escape. Ruth Zukerman Net Worth What's Ruth Zukerman's mailing address? The discipline it takes to be a dance student and to grow up as a dancer and become a professional dancer, that also transferred to the spin class. Ruth Zukerman: One of the cofounders approached me with the idea. Here, we speak to Founder Ruth Zukerman, and learn how her wildly-popular concept has found its way into the lives of fitness pros and novices nationwide: 1. I felt that in the 45 minutes from beginning to end there was almost a mini transformation. That made my day. Give a guess. We have a lot to cover. That was where my self esteem was. An example of data being processed may be a unique identifier stored in a cookie. Leibson: You cofounded SoulCycle at age 48 and Flywheel at age 52. In 2006, the fitness instructor co-founded the first exclusive indoor cycling studio in New York City, and later teamed up with Jay Galluzzo in 2010 to co-found Flywheel Sports. Mike: Walk us through that, because today, spinning is do we have any SoulCycle fans? [Laughs] At Peloton, they actually did a really good job, I think, of bringing the community aspect into this at-home experience. Student Question: My name is Laura, also an MBA-1. Ruth Zukerman: It really helped me realize how much strength I needed to build. . When I was going through the divorce and the trauma that goes along with that, I started taking spin classes. I had no idea where to go next. At 51, she co-founded a new business, the highly successful Flywheel, and built the life she'd always dreamed of. Other names that Ruth uses includes Ruth M Zuckererman, Ruth M Nm-zuckerman, Ruth I Zuckerman and Ruth M Zuckerman. A few years later, she left that partnership and co-founded spin studio chain Flywheel. 1.0 1.1 1.2 Miller, Gerri (July 11, 2018). Health and wellness I think will always be a huge industry moving forward because of the challenges we all have in life in general, and people are finally starting to recognize that we need to take care of ourselves. How do we see our future?. And its something Im currently actually thinking a lot about because theres no question. I will say a quote, and you will have the option of saying, Is it a quote said in a SoulCycle class or by Plato? And then if you want, we can then ask the audience, kind of like an ask-the-audience question. Never discourage anyone who continually makes progress, no matter how slow. Plato or SoulCycle? Ruth Zukerman is the co-founder of SoulCycle and Flywheel, both wildly successful companies that innovated the studio cycling movement. The bottom line is obviously theres no guarantee ever. So they didnt have to pay for anything; it was all done already. Ruth Zukerman: [Laughs] Thanks for that perspective. Its very interesting to me as to where this will go and where this will head. Im leaving. What do you mean youre leaving? Five years ago, Ruth Zukerman co-founded Flywheel, an indoor cycling studio committed to offering workouts that are the rare cross-section of hardcore, empowering and fun. Ruth's net worth is greater than $250,000 - $499,999; and makes between $200 - 249,999 a year. And it was one of the hardest decisions I ever made, and I did it for two years. I had the confidence after having built my spin class for the past five years, I knew that I was on to something. I doubted it in the beginning because SoulCycle for me was so much about the mindful component of the ride. You couldnt see us from the street. This is a BETA experience. The fitness company was in business for 10 years and once had 40 studios across the United States. You know, that question is often verbalized by saying, What would you tell your 16-year-old self? And thats how Im looking at it. But what I learned was it really helps to know yourself when it comes to picking partners. Just kidding. There was a certain respect that the three of us had for each other, respect for each others areas of expertise. What does the audience think? Recounting the pivotal moments that helped launch Zukerman as the breakout star of the boutique fitness world, Riding High is a reminder that the greatest success stories often start in the unlikeliest of places. And now 15 years later, you have a company that just went public saying, You know what? Previously city included Sarasota FL. I think the comforting piece of it is that every decision we make as we evolve and grow up actually does play a part in where we ultimately land. And the businesses have changed a lot because theyve gotten more corporate, and theyve gotten less personal. I knew how to move to music. And the industry is definitely changing. A source told us the affair came to light when Cohn and Zukerman were spotted dining together at a restaurant just after Vargas left rehab. But now, there are so many choices; I call it exercise snacking. Ruth pioneered the boutique fitness industry by creating the "studio" with a specific, highly curated offering and a pay per class structure, modeling them after the dance studios she would frequent when she was pursuing her dance career. And I always say, I probably grew gray hair every single day, and it was torturous, and it never got any less torturous for two years. And a lot of that comes from dance. I drive inclusion in technology and product to improve the world. You touched on it a little bit, but maybe if you could talk more in-depth about what are some tangible things to help people understand what mental fitness could look like? 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Leibson: What led to you start SoulCycle and Flywheel? Would you believe she is in her 50s but looks 30-ish! And within the first session, I was asked to describe my marriage, and I did. And then they might be boxing or couple days a week on their Peloton at home. And unfortunately, I paid a big toll for that. What were the key learnings from that? Sometimes I think about the fact that my two cofounders of SoulCycle are two women who I didnt know for a long time. Mike: Right after this, meet in the quad. And it was the first time in my life that someone said to me, Do you understand that thats actually unacceptable behavior? And I think I just broke down in tears. She pioneered the boutique fitness industry by creating a pay-per-class structure and offering a more dedicated genre of group fitness, emphasizing customer service and quality experiences. I think for everyones sake, in terms of how we interact with others, as well as how we handle our own day-to-day stresses, we cant burn out. Going into Flywheel, which a lot of people, when they hear your story, they think of SoulCycle or they think of Flywheel. They didnt have to wait in line to get shoes. She somehow had a keen sense that indoor cycling was going to be a huge trend and she wasted no time turning it into a lucrative business. Thanks so much for your time. They were pre-submitted. And I connected with the Flywheel clientele pretty much in the same way I did with the SoulCycle clientele. Leibson: How has reinvention played a role in your life? And literally within the first class I knew that this was something beyond exercise. Sometimes when you get too personal, the business part can be compromised, and you just get too much into the weeds. Leibson: Do you have any advice for young entrepreneurs wanting to start families? Where is there space for innovation if at all? And I thought, well maybe you should only go into business with someone you do know for a long time. Multiple sources apparently have confirmed that the two first hooked up when Elizabeth was in rehab and have continued to see each other after she was released. Ruth Zukerman: Wait. Im curious about other elements you wanted to bring into both of these brands as you were thinking about the concepts and how you brought them to life in the brands that you did create. I think the power of storytelling is that there might be a nugget you can share that maybe tomorrow, maybe in five years or 10 years you look back on and think, That was actually really helpful. We were about including everyone, every shape, size and color. Ruth Zukerman is the co-founder of SoulCycle and Flywheel, both wildly successful companies that innovated the studio cycling movement. She divorced in 1989 according to an article from the nypost in 2011. Mike: What was going through your mind as the next step personally and then professionally it seems like would follow later? But, no, theres a lawsuit going on. Ruth is the author of Riding High: How I Kissed SoulCycle Goodbye, Founded Flywheel, and Built the Life I Always Wanted. You were against expanding super fast and getting off to the races. Mike: In your story, theres so much grit and perseverance that I think explains a lot of where you were able to get to. Mike: Can you talk a little bit more about partnership? To me, thats the ultimate success for an entrepreneur. Opinions expressed by Forbes Contributors are their own. And taking a moment and understanding that and acknowledging that is huge. Can I see a raise of hands of anyone who saw the Saturday Night Live SoulCycle parody? And some folks here in the audience, at least others that I know, have talked about SoulCycle or Flywheel as another form of therapy. And a big reason people come to programs like View from the Top is were about to go in a lot of different ways. As far as products go, someone recently gifted me with a Theragun. And its this beautiful full-service gym that offered every kind of group fitness you can imagine swimming pool, basketball court, really incredible place. And Im a huge proponent of therapy. I get frustrated sometimes because women need to support women always. But again, it eventually became just what you said; people had to know about it to go there. Flywheel and SoulCycle Cofounder Ruth Zukerman: Emerging Stronger From the Storm On this podcast episode, the Flywheel cofounder talks about staying strong in turbulent times and defining her own success. A lot of times when things dont pan outits when weve least predicted it and were often blindsighted. Simultaneous to that I had twin girls, and my marriage from very early on wasnt working. Mike: That type of learning I think in a school like the GSB where theres a very touchy-feely mentality to approaching business, that resonates, Im sure, with us in the audience. Ruth Zukerman: Well, it had major repercussions for me because growing up with a mother like that, your self-esteem is not going to be very high. And you brought up the dance classes before. Mike: Do you remember that conversation you had where it all of a sudden started to come together with your cofounders at the time or your would-be cofounders in starting SoulCycle? And when I say that, what I mean is I was obsessed with music from an early age. In her new memoir, "Riding High" (out Tuesday on St. Martin's Press), Zukerman delves into her start as a dancer from Long Island to becoming a fitness instructor in the mid-1980s to co-founding. And I think thats really needed right now. What did you feel like you could do different in a space that you defined and built already in now what would be a competitor? We made it all-inclusive in our price. Here I am after creating two businesses, and the truth is I feel like I have to keep creating. There are Flywheel folks in the audience. I thought sure, Ill try that. And as a result, the partnership fell apart. She started a bakery business with her partner called Levain Bakery. So I know everyone is trying to think in that direction right now, and I think its so important. They can either affirm or deny if that might be the right answer. She is. I think thats always an ongoing challenge. Ruth Zukerman: This type of business is honestly so word-of-mouth. So hes actually done a great job of doing that. Flywheel co-founder Ruth Zuckerman says the answer is absolutely-- and there's a formula to make it worth your while. We have no choice. The truth is, when I made the agreement to go into business with these two cofounders, I didnt know myself. We can see how this works. At 51, she founded a new business, the highly successful Flywheel, and built the life she'd always dreamed of. Meet Co-founder and Creative Director at Flywheel Sports, Ruth Zukerman. Leibson: How do you avoid burnout, whether it be with your personal fitness regime or entrepreneurship? Im an MBA 1, and I have been to both SoulCycle and Flywheel many times. Ruth, thank you so much for being here, for coming to Stanford, being a part of the View from the Top program. Little did I know that I was kind of earning my degree in this field. Its to be able to grow and scale and not compromise your product. By Samantha Lande, BCB Editorial Director NAME: Ruth Zukerman AGE: 57 KIDS: Kate and Rachel (Twins), 25-years-old OCCUPATION: Co-Founder & Creative Director, Flywheel Sports LIVE: Upper West Side, Manhattan FAVORITE CHARITY: Children's Rights With so many boutique workouts it's not an easy feat to stand out from the pack and remain an immensely popular workout year after year. Theyre coming twice a week. Anthony Pompliano Net Worth Phone Number, House Address, Wiki, Ashley Massengill Net Worth | Bio, Family, Address, Career, Atlas Monroe Net Worth | Age, Height, Weight, Dating And More, Beyonce S Net Worth Phone Number, House Address, Wiki, Blue Ivy Net Worth Phone Number, House Address, Wiki. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. And one of my SoulCycle cofounders looked at me and said, Where are you going? And I looked at her like she has three heads. In this View From The Top episode, the CEO of the Dallas Mavericks shares why it takes a diverse and inclusive workplace culture to get things done. Its called, Who Said it Best - Play-Doh or SoulCycle?. Mike: As the discussions got going, you write, and I quote, It had been a quarter century since I gave up on my dream to become a professional dancer This is on the brink of starting a brand at the time, a fledgling startup. Ruth Zukerman net worth Jan, 2023 Ruth Zukerman is co-founder of indoor cycling businesses SoulCycle and Flywheel Sports. Mike: Can you walk us through that transition of leaving Soul? Ruth Zukerman's love for Sag Harbor runs deep, and so do her roots in the community. Ruth Zukerman: Yes. Manage Settings So in a spin class, if you point out someone in the class, if you make that personal connection, theyre coming back the next day. So, if I hadnt been there, I guess that never would have happened. 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