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There is no assurance that you will do as well. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Again, the franchising, especially in Tropical Smoothie, it is a local business. And they want what they want when they want it, and thats usually right now. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. For many, many years, its been the Bahama Mama. So I think a great franchisee base, and products and innovation that people want. So since I like it, and since we love Camp Sunshine, we may see that this fall. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. So again, I mentioned earlier menu innovation. "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Charles Watson serves as CEO for Tropical Smoothie Cafe. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. What were the one or two unique challenges that you faced upon taking over as CEO? While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. We add some spice to it. *$1,009,803 System Wide Average Net Revenues. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. And so I think were right on pace. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. TropicalSmoothie.com. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. And then number two, I would say a franchisee base that is second to none. 1117 Perimeter Center West, Suite W200 Watson:"I wanted to further instill a franchisee-first mentality. It is for information purposes only. Provide product innovation and innovation in general. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Total investment for a new cafe opening ranges between $246,500 and $580,500. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. How Much Do You Make Owning A Tropical Smoothie. Occhiogrosso: What is the mission and goal of the company over the next few years? Tropical Smoothie Cafe's primary competitors include Del Taco, Jack in the Box, El Pollo Loco and 19 more. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? To what factors do you attribute the growth of the chain in recent years, and to its staying power? Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Occhiogrosso: How do you see the company moving forward? 5 free lookups per month. I lean into that so that our employees can feel good about what they do.. The companys goal is to open 1,500 cafes or more by the year 2024. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. In 2018, when I was named CEO, we had more than 720 locations open nationwide. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Your results may differ. Nobody knew what was going to happen. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. "I wanted to further instill a franchisee-first mentality. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. As a restaurant executive, hospitality should be in your blood. In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. It was not possible for me to get involved in every project so I had to learn to let go and delegate. Its a fantastic organization that weve enjoyed immensely being part of. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. Theyre not just a snack day part, etc. We find that real fruits, veggies, and juices just taste better.". It is for information purposes only. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. CHARLES WATSON: Sure, absolutely. charles watson tropical smoothie cafe. TropicalSmoothie.com. "Tropical Smoothie Cafe is in a perfect position for the future. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? Charles is directly responsible for selling more than 800 franchises during his tenure. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. We gathered that feedback and used it to set goals and action plans for the company. Were in 44 states, and Tropical Smoothie Cafe does not currently have an international presence. It is for information purposes only. in December 2018. This information appears in Item 19 of our Franchise Disclosure Document. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. Is there a smoothie that you personally are thrilled is on the menu, but just dont enjoy yourself? Oh gosh. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. *. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Beyond that, we need to provide training. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. You may opt-out by. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. And I dont think enough people know that you can go off script to substitute or to take out, etc. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Gosh, I would say the first things that come to mind for me are menu innovation and products. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Ill start with the fact that I believe that convenience is king. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. If you dont have a good product, it doesnt matter. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. It is the food. Atlanta, GA 30338 Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. TropicalSmoothie.com. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. A Tropical Smoothie Caf is a better-for-you, fast-casual restaurant business offering freshly prepared food and smoothies served in a fun, friendly environment. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. New York State Disclaimer: This advertisement is not an offering. See where were looking to grow to meet the incredible demand. So its got a little bit of indulgence to it. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. I would say Im absolutely not opposed to being in all 50 states. Skip to main content Call now and speak to a franchise development leader. Call now and speak to a franchise development leader. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. The offering is by prospectus only. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising.