examples of persuasive communication in academic contextsexamples of persuasive communication in academic contexts

As you participate in oral communication within and about your field of study, you become socialized into the discipline-specific ways of communicating necessary to be successful in that field. Their social needs? Speaking in the arts and humanities usually involves critiquing, reviewing, or comparing and contrasting existing literature, art, philosophies, or historical texts in ways that connect the historical and contemporary. Your school may very well have a communication across the curriculum program that includes requirements for foundational speaking and writing skills that are then built on in later classes. Use this as an opportunity to pivot from a response back to the topic of discussion, to another example, or to another person. Speakers can also appeal to logos by citing personal experience and providing the credentials and/or qualifications of sources of information (Cooper & Nothstine, 1996). However, the goal of such courses has changed in recent years to focus more on educating professionals rather than training technicians (Dannels, 2000). In our examples above, the first context is a professional conference; the second context is a third-grade classroom. The brochure was produced by an organization called Kids and Cars, whose tagline is Love them, protect them. While the cover of the brochure was designed to provoke the receiver and compel them to open the brochure, the information inside met the ethical guidelines for using fear appeals. Fletcher, L., How to Design and Deliver Speeches, 7th ed. Identify strategies for adapting presentations in the following disciplines: arts and humanities, social sciences, education/training and development, science and math, and technical courses. Bayliss, P. (2003). These speeches should be positive, personal, grounded in concrete events, and not preachy. Repeat it or rephrase it once if needed and then wait for a response. Dynamic speakers develop credibility through their delivery skills. Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Despite the fact that this need is clearly documented, funding for adult and vocational education in correctional education has decreased. Describe an example of persuasive communication in an academic context. What Aviation Diploma Programs and Courses Are Available? Audience, Purpose, & Context - ENGLISH 087: Academic Advanced Writing What's the Salary of an Audiologist's Assistant? The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. Competence refers to the perception of a speakers expertise in relation to the topic being discussed. So dissonance is that unpleasant feeling we get when two sounds clash. Ethos refers to the credibility of a speaker and includes three dimensions: competence, trustworthiness, and dynamism. Knowing how to speak in discipline-specific ways can help you be a more successful student. So hacking your twenty-five-page paper down to five pages isnt enough, as you also need to translate that writing into an oral style. The kind of presentation you write would be very different for these different contexts. Of course, people cant avoid dissonant information forever, so multiple attempts at creating cognitive dissonance can actually result in thought or behavior modification. Reviewing information about persuasive speeches, discussed earlier, that include propositions of policy may be helpful. In addition to developing high-level communication skills, you might also learn about academia-specific topics, such as how to format a paper to Modern Language Association standards. There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Pathos refers to emotional appeals. This is what the speaker wants the audience to have memorized by the end of the speech. Frequently, students in the arts and humanities are asked to connect a work of art, a literary work, a philosophy, or a historical event to their own lives and/or to present day society. Conversely, negative motivation implies or states that failure to follow a speakers advice will result in negative consequences. Do not lecture for more than twenty minutes without breaking it up with something more interactive. Good discussion questions usually contain a sentence or two that sets up the context for the question. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. Even though everyone cant embody the charismatic aspect of dynamism, the other component of dynamism, energy, is something that everyone can tap into. Paragraph 2 You can see a video example of how this organization effectively uses fear appeals in Video 11.1. Explain how cognitive dissonance works as a persuasive strategy. Using concrete and descriptive examples can paint a picture in your audience members minds. Academic context example. 36 Examples of Academic Achievements. 2022 Education may be something the average teenager or adult takes for granted, but for a prisoner it could be the start of a new life. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). The next step in preparing the presentation is identifying the main question. Presenting at or even attending a conference can be intimidating. In terms of content, trustworthy speakers consider the audience throughout the speech-making process, present information in a balanced way, do not coerce the audience, cite credible sources, and follow the general principles of communication ethics. Speaking in technical courses focuses on learning through testing, replication, and design and then translating the technical information involved in those processes into lay terms. You want something sexy, meaning that it gets peoples attention and connects to a current and relevant topic, and descriptive, so that people can get a sense for what the presentation will include. Richmond, V. P., Derek R. Lane, and James C. McCroskey, Teacher Immediacy and the Teacher-Student Relationship, in Handbook of Instructional Communication: Rhetorical and Relational Perspectives, eds. Practice good netiquette when communicating with your instructor and classmates. When preparing the presentation, follow these steps: determine the take-home message, determine the main question, add supporting material, and compose the introduction and conclusion (Morgan & Whitener, 2006). Retrieved from http://www.ehow.com/list_6018033_benefits-inmates-getting-geds_.html. To have an effective persuasive communication in personal, progressional and academic context we have some factors to be considered: *The words that we will use to persuade other people. Persuasive Communication in Different Contexts | Free Essay Example Much of the presentation in technical courses will be data driven, which is informative. Since communication is such a necessary business Pose the question. Grand Canyon University responds quickly to information requests through this website. 11.2 Persuasive Speaking | Communication in the Real World: An Getting integrated: Does your major or career interest fall into the social sciences, arts and humanities, education/training and development, science and math, or technical courses? 5 (2000): 28. In these cases, academic communication refers to the methods in which ideas are distributed among scholars or students. What are the benefits of inmates getting GEDs? Physiological needs form the base of the hierarchy of needs. We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs. Which strategies do you think will be most helpful for you to learn/improve on? Since the information provided by the organization supports the credibility of the threat, empowers the audience to address the threat, and is free, this is an example of an ethical fear appeal. Self-actualization refers to our need to achieve our highest potential, and these needs are much more intrapersonal than the others. It would take about an hour to present the whole paper, but since most conferences occur as part of a panel, with four to five speakers and a seventy-five-minute time slot, each speaker usually gets between ten and fifteen minutes to present. Svinicki, M. and Wilbert J. McKeachie, McKeachies Teaching Tips, 13th ed. Intentionally stirring someones emotions to get them involved in a message that has little substance would be unethical. Draw connections to concepts from the Module 1 reading. At the skill level, research from the United Kingdom, cited in the 2003 article from. I usually prepare a typically formal conference presentation for an audience of ten to thirty people, but I am also prepared to do something more informal. This could be a memo, email, presentation, or professional conversation. Immediacy behaviors are important for lecturing, facilitating, and interacting with students or trainees one-on-one. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Behan, C. (2007). Craig Anderson Scientists CC BY-SA 2.0. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. She uses, more than once, all the persuasive strategies discussed in this chapter. A pamphlet cover with a yellow and black message reading, Warning, and a stark black and white picture of a little boy picking up a ball with the back fender of a car a few feet from his head beckoned to me from across the room. Students in the arts may give presentations on fine arts like painting and sculpting or performing arts like theater and dance. Southern New Hampshire University responds quickly to information requests through this website. We also learned an organizational pattern based on theories of motivation: Monroes Motivated Sequence. The amount of research and information available about online teaching and learning has increased dramatically in recent years, so there is much more information that isnt included here. Charisma refers to a mixture of abstract and concrete qualities that make a speaker attractive to an audience. In the humanities, visual support is not as central as it is in many other fields (Dannels, 2001). Spend time making good discussion questions. While data may be compelling and the merits of a design self-evident for internal audiences, external audiences will require more information, and selling ideas requires persuasive speaking skills. Ehow.com. Logos refers to the reasoning or logic of an argument. Communication in an academic context. Although we have an understanding of how the typical classroom functions, since we have been socialized into it, the online classroom presents a whole new set of variables and challenges. Quantitative social scientists use statistics to provide evidence for a conclusion and collect data about social phenomena using methods such as surveys and experiments. Positive and negative motivation as persuasive strategies match well with appeals to needs and will be discussed more next. Technical professionals also have to communicate with a range of people along the way, including managers, colleagues, funding sources, machinists, and so on. While academicians now have the ability to share information with all corners of the globe, they must also face an increased risk of plagiarism. Unfortunately, some sources of persuasive messages are more concerned with their own gain than the well-being of others and may take advantage of peoples insecurities in order to advance their persuasive message. Organized Persuasive Communication: A new conceptual framework for Poster presentations are common methods of public communication in science and math and are an excellent example of when editing skills are valuable. Mass Communication and Broadcast Communication. The need for public speaking skills extends beyond this classroom to other parts of academia but will vary based on your discipline. They furthermore might need to adapt to new forms of academic communication, such as the use of e-mail to communicate with instructors or the need to cite online articles. Research shows that messages are more persuasive when arguments and their warrants are made explicit (Stiff & Mongeau, 2003). When planning a presentation at an academic conference, you should spend time creating a sexy and descriptive title. Since these needs are fundamental to human survival and happiness, tapping into needs is a common persuasive strategy. Do they have any advice listed for presenting at their conference? Of those dimensions, which is most important for you when judging someones credibility and why? The listings below may include sponsored content but are popular choices among our users. The context is the situation, setting, or environment; it is the place and time that you are writing for. Getting people in the room is important for networking to take place. If you are like most people, you arent swayed easily to change your mind about something. The goal is to get the attention of audience members and compel them to check out the information the organization provides. Analyze what makes this example effective and consider the expectations for professional communication in your field. More resources for online teaching and learning can be found at the following link: http://www.eiu.edu/adulted/online_tips.php. Move around to engage the audience; dont get stuck behind a lectern or computer. Uses and Gratifications Theory: Examples and Definition Giving prisoners time-off-sentence credits for educational attainment can help reduce the prison population, as eligible inmates are released earlier because of their educational successes. Business Communication - Liam Perry & Tyler Miller 2018-12-24 Communication is one of the most important aspects of the business world. Ethos relates to the credibility of a speaker. Classes that focus on social skills, parenting, or relational communication can also improve communication skills and relational satisfaction; for example, workshops teaching parenting skills have been piloted to give fathers the skills needed to more effectively communicate with their children, which can increase feelings of self-worth. We achieve our highest potential through things that are individual to us, and these are often things that we protect from outsiders. Describe an example of persuasive communication in an academic context. Two components of dynamism are charisma and energy. Persuasive Communication: Narrative, Evidence, and Impact It may also involve creating and explaining original works of art. Grantham University responds quickly to information requests through this website. This could be an essay you wrote for a class, an article you read, or a discussion . This study explored productive academic language use in the persuasive writing of a sample of 40 middle . Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Presenters at academic conferences are usually presenting recently completed original research or research that is in progress. Oral communication has always been a part of higher education, and communication skills in general became more of a focus for colleges and universities in the late part of the twentieth century, as the first communication across the curriculum programs began to develop. Some projects are even juried, meaning that an artist needs to be prepared to engage with several instructors or selected judges and explain their work and process through feedback and constructive criticism. Mary Fishers speech at the 1992 Republican National Convention, A Whisper of AIDS, is one of the most moving and powerful speeches of the past few decades. Many online instructors and students are expected to figure it out as they go, which leads to frustrated teachers and students (Ragan, 2011). University of Central Arkansas Studying CC BY-NC-ND 2.0. Presentations at academic conferences must be severely edited to fit time frames of approximately ten minutes. Undergraduate students, graduate students, faculty, and administrators have opportunities to present at academic conferences, which are local, regional, national, or international events at which students, teachers, professionals, and practitioners gather to discuss and share knowledge in a particular field of study. Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). We will learn about nine persuasive strategies that you can use to more effectively influence audience members' beliefs, attitudes, and values. For example, a speaker may make the following claim: "There should be a national law against texting while driving." - Analyze what makes this example effective and consider the expectations for professional communication in your field. It provides a theme or thread for the whole presentation and can therefore be used to help determine what needs to stay in the presentation and what should be left out. List at least one example of how the speaker uses negative motivation. Cm220m1-1: articulate what constitutes effective persuasive Empower the audience to address the threat. Student speakers in the social sciences present reviews of existing research or the results of original quantitative or qualitative research related to current social issues.

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